ExpoPromoter raises US $1 million from Dekarta Capital
Move marks first venture investment for US $100 million fund
London, 19 January 2011 – ExpoPromoter, which offers a set of online services for event organizers, has received US$1M of Series A funding from Dekarta Capital, a private fund focusing on companies with extraordinary growth potential.
ExpoPromoter is the largest exhibition events database worldwide, covering 77,000 events by more than 8,000 event organizers. With an affiliate network of more than 500 business websites, ExpoPromoter provides a hub for any services that might be needed by someone organizing events such as conferences and exhibitions. This includes event promotion and advertising, online ticketing and logistical support such as hotel bookings. The service automates some of the time-consuming, labour-intensive but critically important activities involved in organizing business events. It also provides event marketers with clear insight
into the return on investment each event delivers. This means organizers can focus their efforts on those activities that deliver the highest commercial value.
The Dekarta Capital Fund was created in 2008 to invest in both early stage and high-growth phase businesses. Managed by Alexander Lyadov and Denis Kim, Dekarta Capital focused on supporting determined and resourceful entrepreneurs able to successfully shape and adapt to an ever-changing and uncertain world, creating exceptional value for its clients, employees and investors.
Hennadiy Netyaha the founder and CEO of ExpoPromoter, with a track record of more than
15 years in the exhibition and Internet sectors, commented: “The opportunity created by the
investment from Dekarta Capital will help us create more value for customers by developing
our affiliate network, increasing the number of partner websites, expanding our event
database and building up a strong infrastructure – all supporting the rapid growth of our
company.”
“Today, more than ever before, a company’s success depends on using resources wisely. We believe ExpoPromoter is well-positioned to address the need for event organizers to make every marketing dollar deliver predictable and measurable results,” said Alexander Lyadov, Managing Partner, Dekarta Capital. “In the events sector, where the investment battlefield is marketing, ExpoPromoter’s ability to clearly demonstrate ROI makes it indispensable tool of first choice for any event organizer.”
About ExpoPromoter
Expopromoter is part of ExpoPromo Group, which creates and supports a network of exhibition-related web sources. ExpoPromoter constitutes a web-based catalogue of business events for more than 146 countries and across 25 industry sectors. It enables trade fair organizers, venues and service companies to promote their events more effectively. The beta version of the web service was launched in 2007. Its affiliate network currently registers about 600,000 unique visitors, over two million unique page views and total traffic of around 15 million visitors monthly. The company is headquartered in London, with a technical office in Kiev (Ukraine). Further information is available at http://www.expopromoter.org/.
About Dekarta Capital
Founded in December 2008, Dekarta Capital is a private equity and venture capital firm specializing in early stage and growth equity investments in middle market companies. Presently, Dekarta Capital manages the assets of a private fund equal to US$100 million. The firm seeks to invest in all sectors with a focus on financial services, Internet, retail, media and technology. It typically invests up to US$1 million at the early stage and between US$2 million and US$15 million at later stages. The fund supports technology companies
originated in Russia, Ukraine and Latvia, which have clearly demonstrated their potential to become industry leaders on the global arena. Further information is available at http://en.decarta-capital.com.
About ExpoPromoter
Andrea Willige, Six Degrees Ltd.
+44 (0) 1628 480 290
andrea.willige@sixdegreespr.com
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